Lhe fashion is one of the most important sectors of the Italian economy, a sector made up of many SMEs that represent the beating heart of “Made in Italy”.
But fashion is also one of the sectors most affected by the upheavals of the pandemic, a sector that must inevitably adopt digital technology to recover from the crisis it is inevitably experiencing.
The third episode of “Small Digital Medium”, the cycle of web talks organized by Registro.it on the “new digital normality” is dedicated to fashion.
Did you miss the other episodes of “Small Digital Averages”? You will find everything in the articles “Tourism and the web: perspectives and practices to restart” and “Food and web: new digital perspectives for catering”
Food and fashion, the video of the online course
In this webinar entitled “Fashion: digital challenges and new buying behaviors” Gianluca Diegoli, digital marketing consultant and IULM teacher, interview:
Paolo Manfredi : Head of digital strategies of Confartigianato, author of “The Economy of Made to Measure”
Gaia Segattini: Designer, consultant and digital entrepreneur
Andrea Carpineti : Co-founder and CEO of Design Italian Shoes
We followed the web talk carefully and summarized the tips and digital strategies that emerged during the various interviews but we still recommend that you watch the entire video of the course so as not to miss all the steps. Good vision!