• Shopify Ecom

    Shopify Ecommerce SEO Education

    Shopify is a wonderful solution to help business owners sell their goods online. Shopify is one of the most popular cms. CMS stands for a content management system.

    One of the things that make the Shopify platform so popular, is that it makes it easy to get your products online. They have a large number of apps that handle everything from payment processing, taxes, to shipping.

    it is important to note that Shopify is not just for small businesses. Some huge companies have decided to run their websites on the Shopify platform.

    As good as Shopify is some problems are inherent to the cms. These are not problems that can’t be fixed, but if you don’t know that you have a problem, then it is a very large problem.

    One of the biggest issues not just with Shopify but with e-commerce websites, in general, is the issue of duplicate content. Duplicate content is a problem with search engine optimization because it confuses Google.

    Specifically, the problem is with canonicals. Let’s say that you have a store that sells running shoes and you have a collection of men’s running shoes. Now let’s say on your collection page you have four pages full of men’s running shoes.

    The problem is Google won’t know which page of your men’s running shoes to show in the search results if the canonicals are not set up correctly.

    Canonicals do not come set up correctly by default in every single Shopify theme. The point of canonical tag and duplicate content is to tell Google, yes this is a duplicate page but the original page is the one that you want to show in the search results, and you can ignore this duplicate page.

    There’s no way around it.

    Canonical and the problems and solutions to duplicate content are very technical. Most Shopify websites don’t even realize that they have this problem. And because of this simply by fixing the duplicate content and correctly setting up your canonical structure, you can rank higher in Google and get more traffic to your website.

    If Google is confused they will be less likely to show your websites high up on the search results, and therefore you will get fewer visitors to your website.

    This is why you want to make it easy for Google to understand your website and this is why you want to fix common issues with duplicate content.

    More a more in depth explanation of canonicals, please read this article from Moz: https://moz.com/learn/seo/canonicalization

    So how can you fix duplicate content on your store?

    Well, it depends. You can hire a Shopify e-commerce expert, or you can do it yourself by purchasing a Shopify SEO course. If you hire someone to do it for you, it will be much quicker but also more expensive.

    If you buy an educational course on how to optimize your website for search it will take much longer because you will have to learn the material, but it will be much cheaper.

    It depends on the business. If you are a larger business then it makes more sense to hire someone to fix your website and to just get it done quickly. You will make more in sales than you will at the cost of hiring a consultant.

    If you are a smaller website or a do-it-yourselfer, then you need to save as much money as you can, and by default, you have more time to invest. If this is the case then purchasing an ecommerce SEO course is the way to go.

    There are so many ways that you can win by optimizing your Shopify site for search. Something nearly all e-commerce websites overlook including major stores like Patagonia and Nike is image optimization.

    Image optimization is huge for e-commerce. Because you have so many products on your site to get traffic for them, the easiest thing you can do is to optimize the images.

    Optimizing your images for search is technically an easy thing to do, it just takes a lot of manual work.

    To optimize your image for a search you want to think of your image the same way you think of a web page.

    You want to treat the file name of an image the same way you would treat the URL of a product page. If you are showing a picture of red roses on your product page, then a good name for the image might be potted-red-roses.jpg

    Now that you have properly named the image file next you’ll want to give the image an accurate Alternative Text description.

    Alternative text is also known as alt text. You want to think of the alt text of an image the same way you think of a page title of a web page.

    Using the roses image example above, a proper alt text for the image might be: Red Roses in a Pot.

    By taking the time and extra step to properly name your image files you can get a ton more traffic to your online store.

    For a more thorough explanation of Alt text, check out this article from Hubspot: Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

    If you look at the top of every Google search there is a tab at the top of the search results that says images.

    So every search in Google also has an entire image search. These image search results get a ton of traffic, but a lot of people don’t realize this and don’t know to get this traffic all you have to do is optimize your images.

    There are so many ways to win with search engine optimization that it just makes sense to get a course on Shopify SEO so you can understand how to construct your store to perform better.

    Another thing Shopify owners need to be aware of is how to properly set up your collections pages and your product pages.

    In general, the collections pages are the ones that will show up in Google search results. The collection pages get the most amount of search traffic to your website.

    That being said you don’t want to ignore your product pages because although they show up less in Google search they can still generate a fair amount of quality website traffic for your store.

    Another problem that is built into Shopify and is frustrating for people trying to optimize their SEO is the speed of the website. Due to the nature of Shopify, a website owner is limited to what they can do to speed up the website.

    One of the best things you can do is to buy a quality app, which is similar to a plugin, to speed up the website.

    The plugin that I like the best for speeding up a Shopify store is called hyperspeed.

    Hyperspeed is pretty simple to use you just go through the settings and then the app handles the rest and it does a pretty good job of speeding up the website.

    The problem is, like with so many quality Shopify apps, is that it is software as a service. Meaning you have to pay monthly for it, instead of a one-time purchase.

    Hyperspeed is a great app, but it is not cheap. It costs $39 per month. It is a lot of money, but it is worth it. The reason why is because how quick a website is is critically important to e-commerce.

    If a page takes a long time to load then the shopper will simply close the website or abandon it and not purchase. The speed of a website is a major influencing factor in purchasing behavior. That’s why it’s worth it to spend so much per month to speed up your website.

    These are just a few of the important things you need to fix when you set up a Shopify store.  It’s a great platform, and with a little understanding and hard work, you can beat much larger competitors.

  • Blog,  SEO

    Fashion and the web: new digital challenges

    Lhe fashion is one of the most important sectors of the Italian economy, a sector made up of many SMEs that represent the beating heart of “Made in Italy”.

    But fashion is also one of the sectors most affected by the upheavals of the pandemic, a sector that must inevitably adopt digital technology to recover from the crisis it is inevitably experiencing.

    The third episode of “Small Digital Medium”, the cycle of web talks organized by Registro.it on the “new digital normality” is dedicated to fashion.

    Did you miss the other episodes of “Small Digital Averages”? You will find everything in the articles “Tourism and the web: perspectives and practices to restart” and “Food and web: new digital perspectives for catering”

    Food and fashion, the video of the online course
    In this webinar entitled “Fashion: digital challenges and new buying behaviors” Gianluca Diegoli, digital marketing consultant and IULM teacher, interview:

    Paolo Manfredi : Head of digital strategies of Confartigianato, author of “The Economy of Made to Measure”
    Gaia Segattini: Designer, consultant and digital entrepreneur
    Andrea Carpineti : Co-founder and CEO of Design Italian Shoes
    We followed the web talk carefully and summarized the tips and digital strategies that emerged during the various interviews but we still recommend that you watch the entire video of the course so as not to miss all the steps. Good vision!

  • Blog,  SEO

    3 tips for an “SEO friendly” site

    Did you know that 91% of web content does not receive traffic from Google? (Source: ahrefs)

    While marketing techniques such as paid advertising campaigns, blogging, email marketing and more, can help raise awareness and establish authority, if not properly optimized, they create the risk of losing a large chunk of SEO traffic.

    Numbers don’t lie! , then just having well written and engaging content isn’t enough. 

    Read also “How to write on the web (for users and for SEO)”

    Tips for creating a “Seo Friendly” site

    Search engine optimized sites are 13 times more likely to see positive ROI. (Source Hubspot) Today, many companies understand the importance of SEO for their website but do not always manage to rank well on search engine results. 

    1. Identify appropriate keywords

    Before you start writing, do a simple keyword research on the topic you intend to write about. To overcome the unbridled competition in this industry, choose specific keywords and phrases that your customers are looking for.

    50% of searches consist of four or more words. Here are some tips for identifying keywords for your articles:

    Access the social network platforms that your target audience frequents and discover the trends.

    Check out Google Trends to get an idea of ​​which keywords are most popular at any given time. If searches for a specific keyword show deterioration, then it would probably be best to avoid it.

    Follow your competitors for inspiration when you have few keyword ideas. Tools like SEMrush allow you to see the keywords your competitors are proposing for.

    As you try to optimize your blog with long tail keywords that work, don’t let all the others or short tail keywords slip away from you. For consistent, long-term success, having a balance of both categories can help your busines.

    2. Incorporate keywords into your texts

    Once you have the list of required keywords, it’s time to integrate them into the texts of your website or blog. You will need to brainstorm for topics that engage, educate and (perhaps) entertain your audience. When writing, make sure that the relevant keyword is well distributed throughout the post.

    It should ideally appear in these key points:

    • Title
    • Headings
    • URL, if possible
    • In the alt-text for images (search engines do not read images)
    • Metadescriptions
    • In actual content

    This will not only sacrifice the quality of the article, but it could also lead to temporarily or permanently penalizing or banning your website from search engine results pages.

    3. Add links to relevant websites

    When writing, include links to external content in your article. The link not only offers blog readers additional reading material to broaden their knowledge, but also shows Google that you have conducted your research correctly.

    A blog post that can be described as well done is one that contains hard data from influential websites. There is nothing better than a well-researched blog article based on truthful data. Compelling stats help bolster the blog with concrete arguments and build a compelling post for readers.

  • Blog

    Getting Ready for a Fresh Start


    Chicken Caesar Salad 8.25
    romaine lettuce, roasted chicken, croutons and parmesan with caesar dressing
    Miso Lemon Chicken Salad 9
    baby greens, napa cabagge, roasted chicken, sesame seeds, toasted almonds and cilantro with miso lemon vinaigrette

    *All salads may be tossed upon request
    Cold Sandwiches

    Caprese 9
    fresh mozzarella, tomatoes, basil leaves, basil aioli, romaine lettuce, extra virgin olive oil and balsamic vinegar on fresh ciabatta
    Turkey Ciabatta 9
    smoked turkey, provolone, sun-dried tomato aioli, baby greens, extra virgin olive oil and balsamic vinegar on fresh ciabatta
    Turkey Club 9.50
    smoked turkey, applewood smoked bacon, tomatoes, avocado, mayo and romaine lettuce on toasted country white bread

    Warm Sandwiches

    T.A.C.M. (Turkey Avocado Cheddar Melt) 9.50
    smoked turkey, avocado, cheddar, chipotle spread and romaine lettuce on pressed ciabatta
    Cubano 9.50
    braised pork, ham, swiss cheese, pickles, mayo and mustard on pressed baguette
    Vegan Chicken Banh Mi 9.50
    tofu-based ginger-marinated vegan “chicken,” carrot/daikon slaw, cucumbers, fresh jalapeños, cilantro and vegan mayo on toasted rustic baguette
    Gogi Banh Mi 10.50
    marinated sliced rib-eye bulgogi, carrot/daikon slaw, cucumbers, fresh jalapenños, cilantro and garlic aioli on toasted rustic baguette
    Chicken Banh Mi 9.50
    chicken breast, carrot/daikon slaw, cucumbers, fresh jalapenños, cilantro and garlic aioli on toasted rustic baguette
    Bulgogi Cheesesteak (Gogi Hoagie) 10.50
    marinated sliced rib-eye bulgogi, provolone, fresh jalapenños, sesame seeds and mayo on toasted baguette

    Classic Sandwiches

    made with provolone, lettuce, tomatoes, pickles, onions, jalapenños, mayo and mustard; served on toasted baguette, ciabatta, whole wheat, country white, marble rye, or wrap.

    Vegetarian (Avocado & Cucumbers) 7
    TurkeyorHam 8.50
    Tuna (no mustard) 8.50
    Combo 9.50
    turkey, ham and avocado


    Tropical Organic Iced Tea 20 oz. 2.50
    Arnold Palmer 20 oz. 2.75
    House-made Lemonade 20 oz. 3.00
    Canned and Bottled Drinks Varies


    Soup of the Day Reg. 4.25 / Large 6.75
    Chips (Dirty, Kettle, Pop, Zapp’s) 2.00
    Isabella’s Cookies 4.00
    Candies Varies

    Sandwiches Salads Catering
    Little Tokyo – Order online
    825 Space Cadet E S Orange St #218
    Los Angeles CA 90012 Map
    phone 255-655-3173
    Monday – Saturday: 11am – 4pm

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    Curbside Pickup, or
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